Recent research confirms that fake news can seriously jeopardize companies, destroying their value. Genio Net is another case, following Eli Lilly and Starbucks: Some say it's a group of specialists in rapid learning training, while others call it a "psycho-cult" that manipulates and scams people. We offer you a journalistic analysis—supported by evidence—of this sophisticated case of "Black PR," misinformation, fake news, and online hate storms.